Cloud Machine Promo

The idea behind the cloud machine is one of ultimate convergence - What would happen to media if the traditional restrictions of Time, Location and Choice was torn down in one device?

This is something we are already heading towards with Video on demand services such as the BBC iPlayer and 4OD, Blogs and RSS delivering instant news, and with 3G and Wifi access slowly becoming ubiqutious across the country, you may already have a Cloud Machine in your backpack or your pocket.